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CNN to end daily Snapchat show 'The Update' from 2018

22 Décembre 2017

"Snap and CNN have built a great partnership over the years and our teams have enormous admiration for each other".

Even though the daily show is ending, CNN will "continue to experiment with Snap and publish to the platform", a rep for the Turner-owned news unit said.

"We plan to keep working together and mutually chose to hit pause as we explore the best opportunities for doing that", a joint statement said.

CNN has announced that it is canceling its daily Snapchat show "The Update".

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CNN was an original content partner for Discover, a Snapchat feature introduced in early 2015 that allows users to watch stories from publishers. The show is CNN's only one on Snapchat.

The Update is slated to end at the end of December. "On the other hand, while Snap's media platform, Discovery, offers a strong and brand-safe media platform, we believe it's very underutilized by Snap users, which limits ad inventory", wrote Nathanson. NBC News has a news program called "Stay Tuned" which airs on the platform twice daily on weekdays and once daily on weekends.

Snapchat's Discover section also includes stories produced by the New York Times, the Washington Post, the Economist, the Wall Street Journal, BuzzFeed, NowThis News and Vice. But CNN's decision to pull its news show indicates that Snapchat hasn't entirely made it easier for programmers to monetize through advertising on the app.

CNN to end daily Snapchat show 'The Update' from 2018