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Principale » Purple-lovers like 'Ultra Violet' being picked as color of the year

Purple-lovers like 'Ultra Violet' being picked as color of the year

07 Décembre 2017

Pantone announced Thursday that it's 2018 Color of the Year is the regal-looking deep-toned purple Ultra Violet.

In an interview with The New York Times, Leatrice Eiseman, executive director of the Pantone Color Institute, called it "the most complex of all colors, because it takes two shades that are seemingly diametrically opposed-blue and red-and brings them together to create something new". While 2017 has had a lot of millennial pink (one of 2016's colors was rose quartz), the actual color of the year was Greenery, a pretty yellow-green shade reminiscent of springtime.

Enigmatic purples have also always been symbolic of counterculture, unconventionality, and artistic brilliance.

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"From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come".

It's also said to reflect creativity, individuality and non-conformity, with a link to music icons including Prince, who was honoured with his own purple colour "Love Symbol #2" in August, and Jimi Hendrix, who played "Purple Haze" in concert days before his death in 1970. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today's over-stimulated world. "As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence". The brand recommends incorporating it into the home with a couch, piece of art or accent wall.

Purple-lovers like 'Ultra Violet' being picked as color of the year