The private messaging feature of Instagram is to be removed from the service and replaced with a standalone app. They can push the boundaries to create the fastest and most creative space for private sharing, Shah added, when Direct is a camera-first, standalone app.
Opening Direct would directly be taking you to the camera to persuade one in making and sharing content.
The Verge reports Instagram is now testing Direct in five countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay.
Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application. If users don't actually want to take a photo in the Direct app, they could simply swipe down from the top and start typing a message.
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According to The Verge's Casey Newton, the raison d'étre behind this app is that Instagram believes messaging can never truly shine when it's tethered to something else. While a standalone messaging app may not sound like a Snapchat rival at face value, it sure as hell is. You will be happy to know that for the new app, Instagram includes four new filters including one that censors your speech when you least expect it, and another that superimposes your mouth over your mouth (yes, it is as odd as it sounds). For those who choose to install it, the inbox disappears from the main app ...
The Direct app, in its current state, is simple and straightforward.
Direct opens to the camera app (much like Snapchat). Swiping to the left pane will get you access to your profile and settings, while swiping to the right will get you your list of conversations. When that happens, users can keep swiping right to open the main Instagram app.
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