For a brief shining moment in November, the best restaurant in London, as rated by TripAdvisor, featured TV dinners, live chickens, and a DJ playing kitchen noises in lieu of an actual kitchen.
A writer has told BBC 5 live how he tricked TripAdvisor into making his shed the number one restaurant in London.
Jaguar's 2018 I-Pace enters final stage of testing
Full specification and pricing for Jaguar's electric performance SUV will be announced late in 2018 when order books will officially open in South Africa.
Writing for Vice, Butler explains how after buying a burner phone and building a website for his fake restaurant, The Shed At Dulwich, he staged some mouth-watering food photos - except the plates were actually concocted with shaving cream, discs of bleach, hot chocolate tablets, and paint. Those reviews and the mystery surrounding The Shed were enough to beat out the more than 18,000 real London restaurants on TripAdvisor. "As there is no incentive for anyone in the real world to create a fake restaurant it is not a problem we experience with our regular community - therefore this "test" is not a real world example". "A restaurant that doesn't exist is now the highest ranked in one of the world's biggest cities, on perhaps the internet's most trusted reviews site", Butler marvels.
Over the next few months, the fake gourmet spot managed to climb the rankings, thanks to Mr Butler and his friends who kept leaving positive reviews. But The Shed's success came with an unforeseen side effect: actual reservation requests, hundreds of them.
- Le Parlement adopte la loi ouvrant le mariage aux couples homos — Australie
- Point & Kill: British Defense Secretary advocates death for citizens who join IS
- Renaissance Group LLC Has $1.69 Million Stake in Alphabet Inc (GOOG)
- Simon Property Group, Inc. (SPG) Latest Round Of Insider Trading Report
- Armed Forces Flag Day, to celebrate on 7 Dec
- Devil May Cry HD Collection Slated For 2018
- Ford will build its electric SUV in Mexico
- Alec Baldwin rips Oliver, Colbert for turning talk shows into 'grand juries'
- United States to maintain Russian Federation sanctions until it withdraws from Ukraine, Tillerson says
- Champions League: Manchester United target flops while fullback wanted by Chelsea thrives