It also allows drivers to find the closest gas station and make dinner reservations.
GM's Marketplace technology, developed in collaboration with International Business Machines will be uploaded automatically to about 1.9 million model-year 2017 and later vehicles starting immediately, with about 4 million vehicles across the Chevrolet, Buick, GMC and Cadillac brands equipped with the capability in the United States by the end of 2018, GM said.
GM will get an undisclosed amount of revenue from merchants featured on its in-dash Marketplace, Santiago Chamorro, GM vice president for global connected customer experience, said during a briefing for reporters.
GM wants to make life more efficient for its drivers and keep them on the road, so it's making sure you'll never have to leave the comfort of your auto to order a coffee or pay for gas.
"This platform is financed by the merchants", Chamorro said.
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GM will receive revenue for installing a merchant's application on its dashboard. He added that it will be too soon to determine how much revenue will be generated. Amazon.com is partnering with other automakers, including Ford Motor Co, to offer in vehicle ecommerce capability through Amazon's Alexa personal assistant system.
For example, GM will launch Marketplace with just Shell and Exxon Mobil icons in the fuel category. The system called Marketplace, links drivers in the United States to vendors including Starbucks Corp, Dunkin' Donuts Inc and Priceline.com to place take-away orders or make reservations with taps of their touchscreens.
GM will add more vendors as they proceed with the plan. Moreover, the company intends to integrate apps for news, music, and other services in its vehicles.
Customers can "expect to see more service promotions coming through the platform", added Chamorro.
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