"At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans - the ones who not only watch and listen to videos but are also willing to pay to see live performances", YouTube noted in a blog post.
Starting today, YouTube is rolling out a new system that integrates upcoming USA tour dates right into music video landing pages via Ticketmaster's database. The show closest to your location will be listed first regardless of date, with others following it. Clicking the "Tickets" button will take you to a site where you can purchase your seats. Fans wanting to connect with concert tickets and tour information will be able to do so through the artists' YouTube video pages. The experience works on both web and mobile, though it looks slightly different, depending on the platform.
For now, only artists who have Ticketmaster shows in North America will show up, but this new feature has potential to expand more in the USA and globally. There's no mention of expanding to other ticketing companies and not all artists use Ticketmaster.
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However, Ticketmaster's deal is not exclusive to YouTube, the company also integrated with Spotify a year ago. Apple Music, meanwhile, tried and failed in artist-to-fan connections with Connect, a social feed for artist updates.
Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors. While checking out a music video on an official artist or VEVO channel, simply scroll down below the description to see where the given artist is playing next.
It adds: "Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets".
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