Smartphone shipments in India have hit a new high.
Smartphone shipments in India reached a record-high of 39 million units in Q3 2017, data by analyst company IDC reveals.
That means that India now accounts for 10% of global smartphone sales. A couple of new launches under the Motorola brand reversed its internal brand share and now Motorola contributes to two-thirds of its portfolio, Vivo lipped to the fourth position as its shipments declined after a record-breaking second quarter, although registered a healthy 153 percent annual growth and Oppo had the biggest sell-in quarter so far in India as vendor shipments increased by 40 percent sequentially and 81 percent from same period past year. In all, over 80 million units were shipped during the quarter, IDC said in a November 14 report. "Thirteen million smartphones were billed to e-tailers with 35% annual growth and 73% growth from the previous quarter", IDC said. Online sales now make up 37% of the overall smartphone sales, up from 32% a year ago, driven by Chinese firm Xiaomi which accounts for almost 50% of online sales.
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"E-tailers' several rounds of online festival sales in August and September led to robust growth in the smartphone category. However, it is gradually becoming an integral part of the omnichannel strategy for nearly all vendors with online exclusive model launches and partnerships with e-tailers during these sales", Jaipal Singh, a senior analyst with IDC India, said in the report.
Xiaomi now controls 23.5% of the Indian smartphone market, which ties it with Samsung as the leading smartphone vendor in the country.
Meanwhile, other Chinese firms such as Lenovo (which also makes the Motorola-branded phones), Oppo, and Vivo also saw sales rise compared to previous year. The top five brands, which also included Vivo and Oppo of China, accounted for 72% share of the smartphone market compared to almost 50% a year ago.
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