Anticipation is building for the blockbuster five-match Test series, which is scheduled to get underway in Brisbane on November 23, and Australia have set their sights on Root.
Root, however, rubbished the predictions, saying the visitors are ready to face all the challenges during the series.
"I've heard a lot of chat about targeting me in particular but I know from our point of view we'll be targeting every single one of them", Root said ahead of England's Ashes warm-up game against a Cricket Australia XI in Townsville.
"I think we'll take him on from the very first ball", O'Keeffe told the Sydney Morning Herald. "We expect it to be hostile".
"It's making sure we are absolutely prepared for any scenario and absolutely ready for that first game, whatever they do throw at us", Root said. We are in a good place and ready for that. "We have got our heads around what to expect".
"Fear is not the right word to describe England's attitude. They've got a lot of quality in their attack but we've got a lot of quality in our team as well".
"Bring it on.it's what it's about". You want that competitive element and there are little in-house rivalries.
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"It should be a great series and they've got some great players within their squads and some good characters which will make for a great Test", he said.
Root, who has posted totals of 58, 1 and 9 in three innings in Australia, is desperate for runs.
"If we get the opportunity to do that, that's definitely the mentality we'll have as a batting side and that's something we're going to have to have throughout the five".
"But ultimately getting runs and good habits here and getting in good habits is the way we have to approach it".
The captain also revealed his playing XI for the four-day game, which will miss England's highest Test wicket-taker James Anderson because of illness.
It sounds a daunting task for England, who can be sure at least they have Moeen fully fit again with bat and ball.
One key concern is a lack of big runs for England's top order in the warm-up games so far, with no batsman going on to score a century despite most getting good starts, and a lack of runs for former captain Alastair Cook.
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