"'SportsCenter on Snapchat' provides a creative new format and platform for our flagship franchise to continue to evolve", Connor Schell, ESPN executive vice president for content, said in a statement. The new show is the first-ever daily sports show on Snapchat, and will only be about 3-5 minutes long - aired twice a day on weekdays at 5 a.m. and 5 p.m. and also once at 5 a.m. on weekends.
"SportsCenter" on Snapchat debuts at 5 p.m. today with Emmy-winning host Katie Nolan. "Now we have a new medium in mobile video - and there's a huge opportunity for a "SportsCenter' made for mobile, for the next generation of sports fans".
Bristol, Conn. -based ESPN has had a Snapchat Discover channel since January 2015, one of 11 media brands to launch partners for the daily feature.
SportsCenter on Snapchat represents the latest example of ESPN's strength on social platforms and digital media. Others expected to host future shows include sports anchors Elle Duncan and Cassidy Hubbarth, as well as ESPN Radio host Jason Fitz and comedian Cy Amundson.
Snapchat's core users are 18- to 24-year-olds who spend 35 minutes per day on the app through 20-plus visits.
"SportsCenter" on Snapchat will include highlights, but ESPN says it will focus just as much - if not more - on buzzy topics about stuff off the field, court, or rink.
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SportsCenter for Snapchat is a show specifically tailored to be viewed on a smartphone screen (portrait mode, to be exact). "Across the USA, U.K., France and Australia, we reach 70 percent of 18- to 24-(year-olds) every day", said Sean Mills, Snapchat's head of original content.
Each "SportsCenter" on Snapchat show will have a single host, who will delivering an opinionated perspective on current events and chatter.
"This show is very 'host-driven, '" ESPN Sr.
"SportsCenter" on Snapchat will be featured in the app's Shows section. CNN followed with its own daily program called "The Update".
"We're not trying to replace TV or become a new TV in any way", Mills added. Snapchat and ESPN will split advertising revenue sold alongside the new mini versions of SportsCenter, and ESPN will sell all of the ad inventory, according to two sources familiar with the agreement. The company recently formed a studio joint venture with NBCUniversal, which is a Snap investor, to produce scripted shows with an initial deal with filmmakers Mark and Jay Duplass.
The ESPN hosts won't be sitting behind desks in suits and ties, and turning to highlights.
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