Apple has moved to strengthen its wireless charging ambitions with the acquisition of PowerbyProxi.
Auckland startup PowerbyProxi has been acquired by Apple as the tech giant continues to grow its wireless capabilities.
The change in ownership was confirmed by an Apple spokesman in an email, but he refused to provide any details or the terms of the agreement. PowerbyProxi director Michael Pachos, who is also on the SVIC board, declined to comment on the sale to Apple, but did congratulate the PowerbyProxi team on his Linkedin page saying "I am proud to have been an investor and board member of PowerbyProxi".
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The acquisition does not come as a surprise given that the iPhone maker wants to improve wirelessly charging in iPhones and other devices. "There is tremendous alignment with our values, and we are excited to continue our growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand", said PowerbyProxi CEO Mr. Apple has come under enormous scrutiny in recent years for lagging behind the likes of Samsung, when it comes to new features created to enhance customer experience with smartphones.
Its technology is used in things such as forestry and construction machinery aerospace and industrial sensors as well as wireless charging for mobile devices, something Apple has introduced with its latest glass-backed phones. In a bid to keep up with the pace, Apple has announced a new wireless charging pad called, Airpower, created to charge multiple devices.
Founded in 2007, PowerbyProxy is based in New Zealand and makes Qi-standard compatible modules for large devices like robots, drones, and bigger medical equipment. Charging a single device at a time may not be appealing to most consumers.
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