Amazon today announced a new way for teens to shop its site independently of their parents' accounts and place their own orders, which parents can choose to review before allowing the purchase. Once the order is placed, the parent will receive a text or an email with the item, cost, shipping address and payment information.
On the other end of the spectrum, the move could be seen as an effort to indoctrinate teens and get them addicted to Amazon early, before they become loyal to a competitor. We've listened to families and have built a great experience for both teens and parents.
Parents can set pre-approved spending limits for the kids on their account if they want to as well.
"Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way", Ellen Kinney, Director of Prime Student for Amazon, said in a statement. Children can access digital content that their parent allows on their child's device but are not enabled to shop.
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Amazon launched a new kind of account specifically for teens.
Analysts say by essentially establishing an online allowance, Amazon has found a way to lure in the next generation of consumers. The teen can also add a note to their parents. The For Teens login is only made possible if the parent agrees, and parents ultimately retain the power over their teen's shopping habits, including settings spending limits and having the ability to deny an order.
A Household allows you to connect and share Amazon benefits with the whole family.
Prime boasts many benefits, such as instant access to thousands of movies and TV series and the ability to stream music, not to mention special discounts and offers on a wide variety of products.
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