VisitBritain is launching a marketing campaign on the back of a new spy film coming out later this month.
A brand new clip from Kingsman: The Golden Circle which introduces Channing Tatum's character to the Kingsman has made its way online.
The spy movie was filmed around the United Kingdom and features iconic landmarks such as Savile Row, Hyde Park, Eventim Apollo (formerly Hammersmith Apollo) and the Greenwich Royal Naval College in London.
The campaign has its own hub on the VisitBritain website that highlights experiences aspiring Kingsmen can have in the U.K. There are instructions on how to dress like a Kingsman, what whisky to drink as well as a compilation of images curated from the hashtag #Kingsman. In Kingsman: The Golden Circle, our heroes face a whole new, daunting challenge.
A screengrab from Taron Egerton's "Kingsman: The Golden Circle".
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Kingsman: The Golden Circle was filmed across Britain and features iconic landmarks including Savile Row, Hyde Park, Eventim Apollo (formerly Hammersmith Apollo) and the Greenwich Royal Naval College in London.
Research by VisitBritain shows that films are powerful motivators for travel with more than a third of all potential visitors to Britain wanting to visit places they have seen in movies or on TV.
For more than a decade VisitBritain has been promoting Britain to the world through film, most recently as part of the UK Government's GREAT Britain campaign.
Written by Jane Goldman and director Matthew Vaughn, and based on the comic book by Mark Millar and Dave Gibbons, Kingsman: The Golden Circle stars Colin Firth, Julianne Moore, Taron Egerton, Mark Strong, Halle Berry, with Sir Elton John, Channing Tatum and Jeff Bridges.
The film debuts in the United Kingdom on September 20 and premieres in the USA on September 22, 2017.
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