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Principale » Amazon launches its first fashion imaging studio Blink in India

Amazon launches its first fashion imaging studio Blink in India

14 Septembre 2017

In order to support its fast growing fashion retail business, Amazon has launched its largest standalong fashion imaging studio in Gurugram, India.

The facility called "Blink" will offer solutions for photo shoots, editing as well as catering to sellers and manufacturers who wish to avail its service to better display their products on Amazon India.

This is only the third of its kind studio for Amazon across the globe. Overall, it is the third such studio in the world with the first two being in NY and London.

The 44,000 sq. ft. studio in India has 16 photography bays, a ramp and a presentation area along with enclosed workspaces for Amazon teams and fashion sellers to collaborate.

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"All of our efforts we've made for this studio in terms of technology, scale and talent are created to deliver high quality imagery", Amazon India Head Fashion Arun Sirdeshmukh told reporters here.

"With this studio, we will continue to strengthen our relationships across the entire industry - with brands, designers and creative talent".

The Head of Buying and Merchandising, Marks & Spencer India, Ritesh Mishra said that their association with Amazon Fashion allows them to reach a wide customer base across the country and with an offering of over 1,500 styles on the website; they are able to make it more convenient for customers to shop quality clothing collections in India. "This is a part of our plan to innovate in how fashion is displayed on the site", he said. As fashion is one of the fastest growing segments, we chose to push it further with bringing the fashion studio to India. It said that 50 global fashion labels were added to the list of brands available on Amazon.in over the past eight months.

The company's growing selection includes brands such as Marks & Spencer, New Balance, Forever 21, French Connection, Calvin Klein, watches from Michael Kors, Emporio Armani, and Versus by Versace.

Amazon launches its first fashion imaging studio Blink in India