Rakuten's red and black logo will be used on the Warriors' white jerseys and a white version of the logo on the blue jerseys. According to ESPN's Darren Rovell, the Warriors' $60 million deal with Ratuken is the largest of the National Basketball Association advertising patch deals, almost doubling the second highest sponsorship deal between the Cleveland Cavaliers and Goodyear. "We felt in order to grow out global vision, we had to be aligned with a global brand".
Klay Thompson of the Golden State Warriors wears a jersey with a Rakuten badge.
The NBA announced in April that its board of governors had approved a program that would allow teams to sell a 2.5-by-2.5-inch advertising space to companies.
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Warriors chief marketing officer Chip Bowers told Rovell the following regarding the decision to ink a contract with Rakuten: "We actually had multiple finalists".
Viber will become the Official Messaging and Calling App Partner of the Golden State Warriors after parent company Rakuten announced a multi-year partnership for its logo to appear on Warriors jerseys beginning this season. "We signed a partner we had never done business with before". Having its logo on Golden State's jersey will only help Rakuten, which is far less known stateside than in its native Japan, build name recognition in the U.S. The Warriors' practice facility will also be renamed the Rakuten Performance Center as part of the agreement.
The Warriors partnering with Tokyo-based e-commerce company Rakuten is fitting as they gained worldwide attention for winning the National Basketball Association championship in two of the past three seasons and featuring superstars in Kevin Durant and Stephen Curry, who has an interest in messaging apps. Of course, none for almost as much as the contract the Warriors just inked.
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