Seemingly created to lure back younger entertainment and sports fans who more often take in their favorite content on portable computers and phones, while also broadening its content options for mainstream pay TV viewers, Comcast and (YouTube parent) Google announced Tuesday the nationwide launch of YouTube on Xfinity X1.
Comcast and Google today announced the nationwide launch of YouTube on Xfinity X1, giving viewers quick, easy access to YouTubes vast online video collection alongside the live, on demand, DVR and other web programming that is already included with their Xfinity TV subscription. The YouTube app is located in the "Apps" and "Networks" sections of the X1 guide, and Comcast also will feature YouTube content through the Xfinity on Demand VOD section.
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Giving our customers seamless access to live, on demand and internet content in one place continues to be a key part of our strategy and we are excited to now add YouTube to the X1 experience, said Matt Strauss, Executive Vice President, Xfinity Services, Comcast Cable. Uttering the name "Taylor Swift" when the X1 home page is up (or a show is playing) might then offer users a bunch of options for seeing her on YouTube, Netflix, broadcast TV, and pay channels or just hearing her singing on the Pandora streaming music service.
"We are excited to supercharge our distribution [in the living room] and bring Xfinity X1 users a seamless way to consume all of the content they love", said Robert Kyncl, YouTube's chief business officer. Today, the app launches for customers in the USA, who will be able to control YouTube with the X1's voice remote. Local YouTube content in the VOD menu will include news, sports, events and emerging local artists from local markets across the country.
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