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Amazon Prime Now released on Singapore app stores

27 Juillet 2017

Amazon launched its Prime Now services in Singapore, making the country the e-commerce giant's first foray into the Southeast Asian market.

The entry into Singapore market for a potential clash between Amazon and Chinese tech rival Alibaba, which recently acquired a controlling stake in regional e-commerce firm Lazada. Alibaba has a significant influence over the region's e-commerce.

The information about Amazon's Prime Now service comes from the Prime Now app, which appears to have been released ahead of an official announcement.

"Amazon is now late to Asia and will have to work very hard to convince online shoppers to switch with a superior customer experience", Lee said. While it was not labeled Amazon, the distinctive smiley arrow said it all. Local brands such as Tiger Balm and Mamypoko are working with Amazon to make their businesses e-commerce ready, such as by improving their supply chain management and digital inventory, Mr Iswaran said.

It's now even easier to shop online in Singapore, thanks to the launch of Amazon's Prime Now service in the city-state.

"We are excited to introduce the busy people in Singapore to this convenient, ultra-fast delivery solution to get more time back to do the things they love", said Aarif Nakhooda, Director of Prime Now Asia-Pacific.

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For products to be delivered in two hours, customers need to pay a delivery fee of $5.99 for orders under $40. Deliveries are available every day between 10am and 10pm. Books also seem unavailable to order on the app. There were also products from Amazon's in-house line.

Reports late previous year suggested Amazon was slated to establish its Singapore presence in the first quarter of 2017.

He noted that the local selection of Prime Now merchandise was significantly smaller than those available on its parent site. The company now employs "hundreds" at its fulfilment centre and in multiple corporate offices in the downtown area.

"Let's just say there are a lot of different experiments and innovations that we are trialling and testing".

Singapore has been pin-pointed as the location where it will start its expansion in the Southeast region. "I'm optimistic and excited about South-east Asia's growth".

Amazon Prime Now released on Singapore app stores