YouTube unveils their new paid subscription service at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. Using this data, the Redirect Method will automatically load a playlist of videos that debunk radical views and recruiting narratives when someone searches YouTube using specific terms.
YouTube today announced another step in its initiative to end terrorist content on the site: redirecting people away from violent extremist propaganda and pointing them instead in the direction of videos that debunk its mythology.
YouTube is starting the new anti-terrorism feature with a small number of query terms; a rep declined to reveal what those search terms are.
For YouTube, the move is part of protecting its bottom line.
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After advertisers noticed that their ads were being placed alongside hateful and extremist videos on YouTube, Google promised that it would remove ads from the videos as well as protect viewers from potentially harmful messaging. The Redirect Method was developed by Jigsaw - an Alphabet subsidiary whose mission is to counter extremism, censorship, and cyber attacks - alongside another tech company called Moonshot CVE (which stands for "Countering Violent Extremism").
YouTube had previously said it was using Jigsaw's Redirect Method in Europe to use targeted ads to reach potential ISIS recruits, to redirectr them to anti-terrorist videos. Going forward, YouTube plans to grow the list of search queries so that it can also redirect users who are searching the platform in languages other than English.
The company also plans to work with "expert" non-governmental organizations (NGOs) to develop more videos to counter extremist messaging that's aimed at people who are at different stages of the radicalization process. Unfortunately, many social media platforms such as Facebook, Twitter, and YouTube have been the conduit through which extremist ideologies such as those espoused by ISIS and others have been allowed to flourish and used as a recruitment tool.
In addition, YouTube will demonetize, disable comments for, make ineligible for recommendations, and add interstitial warnings in front of "videos that do not clearly violate our policies" but contain offensive subject matter such as "inflammatory religious or supremacist content", Google general counsel Kent Walker said in a June blog post.
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