Careem users are now wondering the story behind the notification they received on their phones that said: "your rishta has arrived..."
But this is true as Careem has launched a weird offer of "Rishta rides", cashing in on the particularities of Pakistani culture.
Interestingly, when anyone books a Careem ride in routine days, they will get message that "your captain has arrived' but now those who are booking their rides are getting messages like, "Your Rishta has arrived".
"We are actively involved in not only providing the best service to our users but also promoting customer engagement". So we've launched this service in order to help the younger people find a right match.
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En-routing to the destination, now Careem's users can consult the "Rishta Aunty" for finding their life partners while using the ride-hailing service. They plan on doing this by accompanying us with a rishta aunty during our ride. Here is what happens: On your Careem app, select the "Rishta Aunty" vehicle type and make a "later" booking.
Looking for genuine Rishta aunty on twitter, one twitter user pointed out Rishta Aunty. The service is now available in the major cities of Pakistan which includes Karachi, Lahore and Islamabad. The service is now only available in Karachi, Lahore, and Islamabad and will be valid for two days between 19th to 20th July.
The responses have been mix so far. Some have called it creepy while plenty of other users are making memes out of this very new campaign.
What do you personally make of the latest Careem campaign?
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