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Hollywood And Digital Companies Forge Global Anti-Piracy Alliance

14 Juin 2017

A coalition of 30 entertainment companies - including Disney, Amazon, and Netflix - have created a new group to fight hackers looking to steal content. ACE's charter already counts among its membership companies like Amazon, AMC Networks, BBC Worldwide, Bell Canada and Bell Media, Canal+ Group, CBS Corporation, Constantin Film, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, Metro-Goldwyn-Mayer (MGM), Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Studio Babelsberg, STX Entertainment, Telemundo, Televisa, Twentieth Century Fox, Univision Communications Inc., Village Roadshow, The Walt Disney Company, and Warner Bros. There are now more than 480 online services worldwide available for consumers to watch films and television programmes legally on demand. However, despite that abundance of content, piracy continues to pose a threat to creators and the economy.

"Global piracy is not just a concern for one studio or creator, it undermines the foundation of the entire global entertainment sector", Dodd said in the statement.

More recently, piracy has taken the form of everything from cam-produced copies of early screenings to out-and-out computer hacks (see the recent headlines about hackers threatening to release the new Pirates of the Caribbean movie early) to, more commonly, leaks of preview screeners and other digital copies of films and TV shows. Streaming sites like Netflix, HBO, Amazon, CBS, and Hulu are also on board, as well as global companies like Bell Media and BBC Worldwide.

At the center of the alliance appears to be the MPAA. Specifically, ACE will conduct research, work closely with law enforcement to curtail illegal pirate enterprises, file civil litigation, forge cooperative relationships with existing national content protection organisations, and pursue voluntary agreements with responsible parties across the internet ecosystem.

Hollywood And Digital Companies Forge Global Anti-Piracy Alliance
Hollywood And Digital Companies Forge Global Anti-Piracy Alliance

"For decades, the MPAA has been the gold standard for antipiracy enforcement". But it's "proud to provide the MPAA's worldwide antipiracy resources and the deep expertise of our antipiracy unit to support ACE and all its initiatives". It is the lifeblood of our business and we must ensure that we do all we can to secure and protect it from theft and illegal distribution.

David Hyman, general counsel at Netflix, said: "While we're focused on providing a great consumer experience that ultimately discourages piracy, there are still bad players around the world trying to profit off the hard work of others".

It's likely that the creation of ACE will go down as a landmark moment in the fight against piracy.

"By joining ACE, we will work together, share knowledge, and leverage the group's combined anti-piracy resources to address the global online piracy problem".

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Hollywood And Digital Companies Forge Global Anti-Piracy Alliance