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Apple's HomePod Cranks Up the Price

10 Juin 2017

Apple is positioning HomePod more as an audio device than a smart home interface, said Jonathan Collins, a research director at ABI Research.

For Siri, voice recordings are saved for six months on Apple's voice recognition servers to understand a user better.

Smart speakers are pretty good listeners, too. To take on its rival Echo, Apple had always been rumored to be working on a device. That's a contrast to Google's approach.

"This does a great job of extending the tentacles of Apple services".

I'd recommend you to check out my detailed review of iOS 10 from a year ago wherein I remarked, "I think opening Siri is a masterstroke on the part of Apple".

For photos, Apple is turning to a "high efficiency" format to replace the widely used JPEG standard. What's more, that project is still in the works. Before, transactions had been limited to products and services from businesses and institutions.

The HomePod is Apple's first new gadget in almost three years, following its announcement of the Apple Watch in September 2014.

Apple had introduced the MacBook Pro with 13-inch and 15-inch variants in October 2016, along with upgraded interior and a Touch bar.

But Apple is late to the game on VR. Samsung and Google already have VR systems centered on their smartphones.

"Interesting that home assistant was the last feature they talked about".

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VR has often been described as the next big thing, though so far, the interest appears more among content developers and hardware makers than with everyday users. The new model starts at $649 and will start shipping next week. HomeKit control is also available, thanks to the power of Siri. It will come in December starting at about $5,000. HomePod requires an iPhone 5S or later and iOS 11. However, with its superior audio quality PLUS the pod's Siri capabilities, it is easy to see where Apple is coming from with a price tag like that.

It's turning to machine learning, a form of artificial intelligence, to make that happen. Shipments of intelligent home speakers surged almost 600 per cent year-over-year to 4.2 million units in the fourth quarter, with Amazon taking about 88 per cent share and Google 10 percent, according to consultant Strategy Analytics. It has been tested by some Apple employees in their homes for upwards of a year, according to people familiar with the matter.

If a government agency requests data from Google or Amazon from a voice assistant, they can point to accounts associated with the user. They include the addition of Toy Story characters Woody, Jessie, and Buzz Lightyear as options for the the timepiece's face. By comparison, Apple shipped 51 million iPhones and 9 million iPads during the same stretch. Software updates are also expected for Apple's smartwatch and TV box for streaming online video.

Apple CEO Tim Cook is expected to offer a keynote address at 10 a packed house. The company as a whole has posted plump 38 to 40 per cent gross profit margins fairly consistent for years. Apple plans to begin shipments next week. And we certainly can not afford Apple, a market leader in various ways, to be lagging in this space.

Apple Inc. has arguably perfected the art of the up-sell.

Analysts say Apple has been slow to improve its Siri virtual assistant and launch a smart speaker, after Amazon launched its Echo in 2014. Fitbit, once the leader of wearable devices, is third at about 12 percent. It's your own Google, just for you. To future-proof the company, Apple may need to let go of its pursuit of profit margins at any cost. (NASDAQ:AAPL) has stuck to new software announcements for its annual World Wide Developer's conference.

The changes should appeal to video creators, Industrial Light & Magic's John Knoll told the San Jose gathering. Music, if not the killer app for IoT hubs, is at least something more than a handful of people care about.

HomePod will taking Amazon Echo and Google Home, which have been building momentum in the market for voice-controlled speakers capable of controlling smart appliances, fetching content from the internet and more.

Apple traditionally has been reluctant to bring its technology to other platforms and would be unlikely to start doing so with Siri.

As a smart speaker, it's designed for Siri to handle advanced searches within the music library. For Apple, having one would further broaden the role that its software, services and gadgets play in people's lives.

Apple's HomePod Cranks Up the Price