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SeaWorld to open Sesame Street land by 2022

20 Mai 2017

The new five-acre land will include an overhaul of Shamu's Happy Harbor, a play area behind Shamu Stadium that features children's rides and a net climb, the company said.

The partnership extension also allows Sesame Street characters to continue appearing at the themed lands inside the company's two Busch Gardens theme parks and SeaWorld theme parks in San Diego and San Antonio.

SeaWorld Entertainment announced the nation's second Sesame Place, which is in the works and scheduled to open no later than 2021, and a "Sesame Street" land expansion at SeaWorld Orlando.

Following the opening of the second Sesame Place, SeaWorld will have the option to build additional Sesame Place theme parks.

SeaWorld Entertainment Inc. and the nonprofit behind Sesame Street announced Thursday that they are expanding their partnership to build another theme park by 2021, and possibly add more US parks in the years beyond.

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The new park will open no later than mid-2021, but a location hasn't been determined, officials said.

SeaWorld and Sesame Workshop said Thursday that they have extended that deal through the end of 2031; under the new license agreement, SeaWorld becomes the organization's exclusive theme park partner in the United States.

For SeaWorld, the park expansion is a way to diversify its offerings as the company pulls back from the use of orcas that were the subject of intense protests by animal rights groups.

SeaWorld's current licensing agreement with Sesame Street allows SeaWorld to use Sesame Street characters in its parks, and it had been set to expire in 2021.

"We know that the magic of theme parks gives families a unique and powerful way to experience and delight in the Sesame Street characters", Jeffrey Dunn, CEO of Sesame Workshop, said in an announcement. "We are thrilled to be able to grow the presence of Sesame Place theme parks in the USA and help our company diversify its brand portfolio and expand into new areas".

SeaWorld to open Sesame Street land by 2022