Pattison's new gig is the latest in a string of high-profile hires and changes at the the world's largest media buyer since previous year, including the naming of global CEO Kelly Clark and the introduction of technology suite mPlatform. It will also consolidate and diversify GroupM's content investments and operations to-date, as well as use GroupM's and parent company WPP's global network of relationships and content expertise for scale and what it claims will be competitive advantage.
GroupM has appointed Maxus chief executive officer Lindsay Pattison to the newly created role of chief transformation officer, as the WPP-owned media investment arm attempts to mount a program of change initiatives across its agencies. GroupM's primary goal is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.
"Clients need us to think differently and work smarter", Clark said.
WPP chief executive Sir Martin Sorrell voiced his confidence that Pattison would also be key to accelerating the group's delivery of new and innovative service structure for clients. "Pattison will help us deliver on those challenges".
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Her prior experience includes roles at Young & Rubicam, PHD and Sony Ericsson. "She's a force and holds the respect of clients and colleagues". She was previously Global Chief Strategy Officer and UK CEO for Maxus during a period in which it was the fastest-growing media agency worldwide. "We have to make sure we're really utilizing the full assets across GroupM, really leaning into WPP and really leaning into the other leaders there", she said. Lindsay was named to Ad Age's 2015 class of Women to Watch and served two terms on the World Economic Forum's Global Agenda Council focused on the Future of Media.
In 2016, she launched "Walk the Talk", an initiative to help senior women at Maxus to thrive and progress in their career, a programme now being adopted globally by WPP.
Commenting on her new role, Pattison said: "When we look at the broader business context, the transformation we are experiencing is profound".
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