The online retail giant partnered with the non-profit Mary's Place, allowing them to take over a vacant motel on the lot before construction on the new building begins next year.
"T$3 he company chose to surprise [Mary's Place executive director Marty] Hartman in a highly staged setting, surrounded by camera equipment and a microphone created to capture the emotional moment and then package it later as part of the press release".
The new shelter will include a family resource centre similar to existing Mary's Place shelters in North Seattle and White Centre, where volunteers and staff provide services and work with families and individuals with the aim of helping them to secure permanent employment and housing.
Say what you will about Alexa's sass, but she's certainly generous.
The move is thought to be part of a company campaign to boost its philanthropic credibility after recent accusations that Amazon is contributing to gentrification in Seattle and utilizing high-pressure tactics to drive worker performance.
Pirates des Caraïbes 5 : Johnny Depp ingérable sur le tournage ?
Un salarié était chargé de faire le pied de grue devant le logement loué pour l'occasion pour connaître son heure de réveil. Le tournage s'est déroulé en Australie il y a deux ans, un an avant l'annonce du divorce entre Johnny Depp et Amber Heard.
The permanent space for Mary's Place is the second major homelessness initiative to be integrated into Amazon's growing campus.
In 2009, Slate wrote an article titled, "The New Scrooge", pointing out that a lemonade stand donated more money to charity than Amazon.
The new 47,000 square-foot shelter, run by Mary's Place and opening in early 2020, will house more than 200 people each night. Above, a sign for the Mary's Place shelter adorns a wall in the former motel in May 2016. Doing things like this may be in its enlightened self-interest, right on site for the world to see'.
Amazon is also a different company from just a few years ago. In addition, the company's employers had earned the not-so-flattering nickname of "Am-holes" after moving into blue-collar Seattle neighborhoods.
Seattle's homelessness crisis has also worsened, with tent encampments sprouting up by the side of freeways, under bridges and in parks.
In the meantime, the Mary's Place residents will move to another temporary shelter next door until the new one opens. Hartman's reaction as she reads the letter was displayed in the video released by Amazon, in what many called a "highly staged setting", making it the ideal "viral" moment to go along with the announcement. "There's people out there who really do care", Abbott said.
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